Brand strategic positioning
Product innovation and marketing model innovation. First, locate from the problems or contradictions that have not been solved in the current market, such as the settlement of a full range of announced models at 1:1, which solves the desire of dealers and consumers to settle without changing the body and shock absorption, saves a lot of trouble and reduces the cost. Another example: specialized in making extended light trucks. For example, a retractable container is designed, and a standard truck body is used in the licensing and normal state. Once a long cargo is pulled out for use, the truck body will naturally extend. Another example: Home portable three wheel leader. Household small three wheels is a trend, but at present, consumers are very impressed. Or when buying household cars, there is no brand they must buy. This is the opportunity for new brands to occupy consumers' minds.
Product innovation and creation
Adhere to the "two legged" walk, while making the products needed by the market, solve their pain points, difficulties and shortcomings, so that people have no me, people have my advantages, and people have my advantages. In addition, combined with the advantages of the enterprise itself and in line with the national requirements, it will guide the market and consumption with absolutely leading products.
Marketing model innovation
Do a good job in Online + offline o2o landing marketing in the way of fan fission
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