In 2017, caravans made a sudden rise. Under the situation that the sales volume of the traditional fuel vehicle market continued to decline, passenger leisure caravans still maintained a high-speed growth trend, and the sales volume continued to rise, carrying the banner of promoting the stable development of the industry. On the one hand, it benefits from the differentiated advantages of the product itself, and is inseparable from the transformation of users' consumption concept and consumption level. The explosive growth of sales volume also confirms its strength and possibility to become the mainstream product direction of the market in the future. The passenger leisure caravan market will usher in unprecedented comprehensive competition.
From the perspective of consumption environment, consumption level, consumption concept and brand loyalty, the domestic tricycle consumption market may decline by about 20% in 2018. It will continue to maintain the current situation of products dominated by caravans and maintain the demand trend dominated by leisure and differentiation. Consumers will gradually transition from functional demand to experience and enjoyment consumption at the level of travel consumption. The closer the product characteristics are to consumer demand, the stronger the market response will be.
Therefore, for enterprises that want to survive and develop, I would like to talk about my own views and opinions: first, I suggest that we should comply with the changes of this trend, actively respond to and adjust, pay attention to the changes of the domestic market, develop electric vans, and relevant special vehicles such as express delivery, distribution and garbage transportation. Second, do a good job in product quality and national four correspondence.
Previous One : Resume tricycle driving test
Next One: Reflections on the globalization of tricycle Enterprises
Online message