In 2016, the core action of the tricycle industry from dealers to manufacturers and then to the supply chain of supporting suppliers was "price reduction".Small and medium-sized brands use it to seek volume, while large brands are used to squeeze rivals and seize market share. The price war has swept all manufacturers. Knowing that drinking poison to quench thirst has to be done, he has been walking a tightrope on the capital sensitive line.

Situation in the new year

  Manufacturers have serious short-term behavior and poor brand awareness. Investors often pay more attention to short-term operation and do not spend energy on cultivating customer loyalty, resulting in sales directly affected by price.

  The level of enterprises is generally low, lack of core competitiveness, coupled with insufficient capital base, unable to build brand strength and form differentiated and differentiated market advantages! There are few really good products in the market, and they are generally used. No matter businesses or customers have no more good choices, they just "pull the general out of the dwarf". Most enterprises do not have positive R & D, but basically reverse development.

  The business activities of tricycles are for profit. If the business effect cannot be achieved in the early stage of R & D, the enterprise will not continue to invest. The 2017 tricycle market is a transformation of these platforms.