When the enterprise sales volume is declining or the enterprise momentum is declining, people always like to attribute the "crime" to the general environment of the industry. Now more and more tricycle enterprises also pay more attention to brand building. Brand is actually a very illusory thing. It is difficult to find an exact answer on how to make a brand. But we still have to say that some useful ideas have been found in such a discussion.

  The foundation of a good brand is relatively simple. The most fundamental thing is to do a good job of products, and product power is the most fundamental support. However, it is not so easy to do a good job of products, because doing a good job of a product, especially a product that can be in the benchmark position in the segment market, can continuously launch a series of products in the benchmark position in the segment market, which is a test of an enterprise's system ability.

  First of all, I have to endure loneliness for several years, devote myself to shaping my differentiation ability, and do solid work in product R & D, design, manufacturing and marketing services. Secondly, pay attention to the content-based communication mode, pay attention to the experience of media and consumers, directly listen to the voice of users through big data and the Internet, and give immediate feedback on their needs. Only by building its own system ability in various fields can the brand achieve competitive results in marketing.

  Making a good brand is the most boundless topic, and it is also a problem faced by old brand tricycle enterprises. Brand may be a symbol, a design or a package. Of course, it also has some spiritual symbols and some values. It means brand in English. Since it is brand, it means that many people behind it are willing to remember it and remember it. Therefore, showing parameters, cultivating feelings and telling stories are very interesting trilogy for making tricycle brand.

  You can't tell feelings and stories indiscriminately. You should be sincere. What is sincerity? Being a tricycle brand must be like being a person. There is an indicator of being a person called character, and there is an indicator of being a tricycle brand called brand premium ability. If you have a good brand and personality, your premium ability is very high. There are two words behind it: sincerity. Your tricycle must be sincere, sincere to users and sincere to dealers. Only under the trinity of products, users and dealers can you have the foundation, ability and qualification to build a tricycle brand.

  Finally, the highest level of creating a good tricycle brand is to establish the brand as the brand leader and brand Bible of the industry, let users worship and respect, and let the brand advocate to lead the development trend of the tricycle industry. It is difficult to do this. China's tricycle enterprises still have a long way to go. Come on!