To date, the covid-19 epidemic has brought about a crisis in the world's public health field, which has had a profound impact on every group of people in all walks of life and society. Under the epidemic situation, we have been thinking about how to make China's tricycle industry recover more effectively? How to optimize the layout of the whole industrial chain? In the face of more complex economic situation, how can enterprises make efforts to highlight brand advantages and win sustainable development? Enterprises must work hard to make the whole tricycle industry operate better, grasp the innovation opportunities for the future in the difficulties faced, and seize the first opportunity in the "post epidemic era".

  The semi annual report of China's motorcycle industry was released a few days ago. According to the data, in June, the production and sales volume of tricycle industry completed 195229 and 197406 respectively, with a year-on-year increase of 7.97% and 10.19%, which has achieved positive growth for three consecutive months. In the same period of the first half of the year, 962736 and 969617 were completed, with an increase of 2.74% and 2.89% respectively. China's first covid-19 pneumonia outbreak in 2020 has been the first to recover from the outbreak of the new crown pneumonia. The rebound of the tricycle industry has brought good news for the recovery of the entire Chinese manufacturing industry.

  Looking back at the first half of 2020, China's tricycle manufacturing industry has experienced roller coaster ups and downs. On the eve of the Spring Festival, the whole terminal market is still immersed in the hot atmosphere of peak season sales, and the development trend is positive and positive. However, the new covid-19 pneumonia outbreak is coming first. Perhaps at the beginning, we were still lucky to think that the virus was like SARS in 2003, and its impact was limited to some areas. Who would have expected that in this epidemic vortex, although Hubei province bears the brunt, the actual affected area is the whole country and even the whole world.

  In this epidemic, no one can be spared. In addition to being infected or dying, we may not have understood the specific impact of the epidemic in the past. But up to now, many companies around have declared bankruptcy, and a large number of enterprises are still alive, but they are laying off workers and reducing wages in a large area... The impact of the epidemic on the economy is undoubtedly serious, and small and medium-sized enterprises can't resist the risk at all. During the epidemic period, the order of the whole industrial supply chain was disrupted, and many vehicle manufacturers and supporting enterprises were closed in isolation or limited business hours. There was a backlog of products or a significant delay in the purchase of equipment. With the stabilization of the epidemic and the reopening of production, most surviving vehicle manufacturers usually choose to reduce production. In addition, the recovery speed of transportation is relatively delayed, resulting in a backlog of customer orders, resulting in a longer follow-up delivery cycle.

  After further observation, it is not difficult for us to find that during the epidemic period, it is unable to operate normally, resulting in the rupture of cash flow. Many enterprises are forced to default on payment. Over time, the impact of continuously extending the payment period will gradually spread in the supply chain. When developing new outlets, the sales team and the procurement team are more cautious when managing suppliers. Even if it affects sales, we must first ensure that there will be no bad debts and bad debts in the normal operation process of the enterprise. The covid-19 report released by the United Nations in May 13th on the world economic situation and outlook shows that the global economy is expected to shrink by 3.2% in 2020 and the world trade will shrink by nearly 15%, due to the impact of the new crown pneumonia epidemic. Such a complex domestic and international environment makes the development of China's tricycle manufacturing industry face unprecedented challenges.

  In terms of the consumer market, at present, China's residents' consumption is gradually becoming active, but the overseas epidemic is still spreading rapidly, and the development of the consumer market still faces many uncertain factors. According to the official website of the Ministry of Commerce, in June, the total retail sales of social consumer goods nationwide was 3.35 trillion yuan, a year-on-year decrease of 1.8%, narrowing for four consecutive months, with a cumulative decrease of 18.7 percentage points. From January to June, the total retail sales of social consumer goods was 17.23 trillion yuan, a year-on-year decrease of 11.4%, 7.6 percentage points lower than that in the first quarter. The main features are as follows: commodity sales picked up steadily, and the retail sales of commodities basically recovered to the scale of 3 trillion yuan in the same period last year in June; Service consumption continued to recover. In the first half of the year, the business volume and revenue of national express service enterprises reached 33.88 billion pieces and 382.38 billion yuan respectively, with a year-on-year increase of 22.1% and 12.6% respectively; China's online retail sales increased by 15.5 trillion yuan year-on-year from June to May; Consumer prices fell month on month, of which consumer goods prices were flat month on month, up 3.5% year-on-year; The service price decreased by 0.1% month on month and increased by 0.7% year-on-year. From January to June, consumer prices rose by 3.8% year-on-year.

  It is expected that in the second half of the year, as the domestic economic situation continues to improve, policies such as expanding domestic demand, helping enterprises to alleviate difficulties and stabilizing employment will be further implemented and effective, a series of measures to promote consumption will continue to work, new consumption formats and models will flourish, and consumption will continue to recover as a whole. At that time, the overall demand of the tricycle consumer market will further expand. In addition to online consumption, which will stimulate the increasing demand for express tricycles, since the country has implemented the stall economy, a large number of young new users have poured into the terminal consumer group of the tricycle market. They care more about quality, reputation and brand than price. The principle they pursue is "time is money". Instead of buying a miscellaneous brand with high repair rate, it is better to buy a brand car with slightly higher price and better quality, save maintenance time and cost, and have a higher comprehensive return on investment. Coupled with the effect of repeated publicity and promotion, the advantages of brand cars will become increasingly obvious.