From leading to catching up

  However, a sudden financial crisis disrupted the original rhythm of rapid development, with production and sales declining, exports blocked and corporate profits reduced... Chongqing motorcycle industry encountered an unprecedented survival crisis. Facing the severe and passive development situation, how to save themselves has become an urgent problem for enterprises to think about and solve.

  The time pointer is set back to the 1990s. With the promotion of the tide of national reform and opening up, a large number of private enterprises have sprung up, among which motorcycle enterprises are the most eye-catching. Chongqing local enterprises such as Lifan, Zongshen, Longxin and Yinxiang have gradually developed and expanded with the spirit of dare to fight and unremitting efforts, and finally become an important force to promote the continuous progress of China's motorcycle industry.

  At the same time, the booming market also attracted and driven more resources to the motorcycle industry, thus forming a whole industry chain covering vehicle and engine manufacturing, parts matching and terminal market, which helped Chongqing become China's largest motorcycle production and export base at that time. In 2001, Chongqing won the double material title of No. 1 in motorcycle production and sales and No. 1 in engine production and sales in China, and maintained this leading position for six consecutive years, with an unparalleled development momentum.

  However, a sudden financial crisis disrupted the original rhythm of rapid development, with production and sales declining, exports blocked and corporate profits reduced... Chongqing motorcycle industry encountered an unprecedented survival crisis. Facing the severe and passive development situation, how to save themselves has become a difficult problem that enterprises need to think about and solve. Therefore, the term tricycle has come into people's vision.

  In fact, tricycles are not a new thing. Chongqing motorcycle enterprises have also launched several corresponding products in the period of development and stability, but the booming two wheeled vehicle market at that time made enterprises put more energy into them, thus ignoring the potential and value of tricycles' future growth. Later facts proved that this choice made the enterprise fall into an embarrassing and confused situation in the difficult period of development.

  When Chongqing motorcycle enterprises came back to prepare to enter the tricycle industry again, they found that the market had been divided up by enterprises in Henan, Shandong and Jiangsu. The scale of the industry and the number of brands were different. At the same time, there was a significant gap compared with their competitors in product R & D, network channels and consumer reputation. It was by no means easy to counter attack. With more and more capital flowing into the tricycle industry, the competition is becoming increasingly fierce. How to establish the core competitiveness of Chongqing tricycle industry is a difficult problem for enterprises.