How to innovate?

  First, in terms of R & D investment, we should do a good job in the corresponding scientific layout. At present, the core of market competition lies in products. The advantages of product technology can be transformed into the victory of channel sales to a great extent. Enterprises should learn to invest and be willing to invest in order to build an insurmountable "moat" in core competitiveness.

  Second, in brand building, we should walk out of a different path from others. The "homogenization phenomenon" we often talk about not only stays in product design, but also has a close relationship with brand connotation. After the development of the industry has entered a stable period, the competition of brand soft power will become an important factor determining the speed of enterprise development. Whoever can walk out of a differentiated brand positioning path will not lose in the market competition.

  Third, in terms of product planning, we should learn to organically combine the market demand with the current situation of the enterprise. In 2016, the hottest product in the domestic tricycle market was caravan, with annual sales accounting for nearly one-third of the overall sales. This is closely related to the acceleration of the national urbanization construction process and the change of consumers' aesthetic concepts. This continuous "high fever" market situation not only makes many small and medium-sized enterprises seize the opportunity and jump up, but also rings an alarm for many large enterprises with a wide range of industries.

  Fourth, in terms of production capacity, we should allocate advantageous resources and strive to improve production capacity. Production capacity is a very important link for enterprises. Especially in recent years, with the continuous expansion of consumer demand, the original fixed production capacity of enterprises can no longer meet the growing market requirements, but blindly expanding production capacity will bring heavy economic burden to enterprises and make it difficult for them to operate normally.