Suitable for development

  Mr. Yang Bo once called on enterprises to "have a clear and clear positioning for motorcycle e-commerce. In particular, we should understand that the conditions at this stage cannot support motorcycle enterprises to do pure e-commerce, but we must carry out combined marketing activities including brand publicity, product promotion and so on around the e-commerce platform."

  From the reporter's point of view, although the development of e-commerce channels has little effect and many difficulties, it is not impossible. Successful cases such as maverick electric vehicle crowdfunding activities are not rare. However, we should clearly see that although the communication mode of "overnight popularity" has achieved a certain publicity effect, the fundamental way to build the brand image is the long-running operation. With the rapid development of 4G network, network upgrading will provide rapid growth space for the development of e-commerce, and the development environment will be stable. The key depends on how enterprises give full play to their strengths and embrace the Internet in combination with their own advantages.

  At present, the actions of the motorcycle industry using the advantages of the Internet in cross-border e-commerce platforms are quite interesting and deserve the attention of the industry. In October last year, the first Sino Russian e-commerce summit was held in Moscow. Among them, more than 40 manufacturing enterprises from Chongqing, such as Jiangjin and Ru Mo Mo, Bashan motorcycle, East Ke mold, Xiao Ruo Machinery Manufacturing Co., Ltd., and their products appeared in Moscow, and opened a new marriage mode of "Internet plus foreign trade". It is understood that most enterprises adopt the mode of "online appointment and offline meeting", rely on online appointment mobile app to solve the connection and communication problems between cross-border merchants, and realize the localization of brand release, sample display, business negotiation and other trust problems offline through online trade meeting. In addition, enterprises are preparing to open Chinese boutique experience pavilions abroad, shorten the intermediate links of cross-border trade industrial chain, give Chinese manufacturing enterprises the opportunity to display products and brands directly to overseas retailers, and bring broader overseas sales channels and networks. In any case, the development of e-commerce not only promotes the rapid development of Sino Russian trade, but also brings considerable orders to enterprises.