Domestic tricycle enterprises often overemphasize the significance of trend and ignore the importance of path.
Many bosses see the trend and think that the industrial chain based on the actual needs of consumers is coming, but they can't find the path. If they want enterprises to complete pioneering and innovative breakthroughs on the existing basis, they will lose everything and be eliminated if they are careless. However, if they only "make a small fuss" at the original height, they won't see a new landscape and direction in their eyes.
Starting from the workshop and intervening through traditional channels, it is now facing the heavy pressure of the new normal of industry development. The transformation and upgrading of tricycle enterprises is unprecedented, and the energy and cost are increasing day by day. Compared with giants such as Zongshen and Jinpeng, most small and medium-sized enterprises lack strong capital and advantageous platforms, but they have found the right path. They can survive and live very well.
In this era of highly open market, a large number of small and medium-sized enterprises are unable to effectively market themselves and their products after completing their products. These small and medium-sized brands in trouble urgently need to form a set of internal and external value system and find a marketing channel matching their own value to break the situation. This is not only the survival way of small and medium-sized tricycle enterprises, but also a feasible solution for future development.
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