Survival in the crevice, the adjustment process is very painful

  For tricycle dealers, they perceive the changes of market trend in the early stage, and they have to adjust the product structure and marketing strategy according to the market trend in the later stage, but the adjustment process is very painful. Changing the brand means a lot of capital investment. It is necessary to decorate the store when changing the brand.

  Many tricycle dealers can't help feeling that they have been living in the cracks. "The rental cost of the store is high, the manufacturer can't pick up the goods without paying for the goods, and it's difficult to earn money if the after-sales service is not in place, and the personnel cost is also rising step by step year by year." A tricycle dealer who did not want to be named lamented that it was not easy to operate. "With the improvement of the overall service level and the improvement of consumers' awareness of safeguarding their rights, if there are product quality problems, it will cause great losses."

 Professional people do professional things. The most basic thing to be a dealer is to do a good job in the business model. Efforts should be made in marketing strategies and marketing means. Dealers may choose the wrong products, but it does not mean that they will not sell well. At the same time, even if they choose the right products and do not have a good team to operate, they may not sell well.

How to  "play cards" when profits are reduced?

  Although the process of adjustment is painful, it cannot meet the market demand without adjustment. Only timely adjustment can we hope to live. "For some brands previously represented, problems such as serious product aging, slow renewal speed, poor quality management and inadequate after-sales service are becoming more and more prominent." A tricycle agent said that some manufacturers cooperating with him have focused on expanding the scale in the past two years and reduced investment in innovation, management and product R & D. However, there are many counterfeiters and quick follow-up actions in the market, resulting in serious product homogenization and the market gradually falling into the quagmire of price war. At this time, the dealer's profit dropped sharply or even had no profit, so they had to give up acting for some brand products.

 Therefore, tricycle dealers should control the selection of partners and look for enterprise cooperation with advanced management concept and excellent management team. We should be more cautious in choosing agency brands. We should not only pay attention to quality, but also pay attention to the cooperation of a manufacturer who sees the market accurately and far away.

 In addition, for tricycle dealers, the store can't only sell tricycle products now. It's a critical time to provide one-stop service. The dealer's storefront should also be adjusted and upgraded in time to give customers a fresh feeling.